Naturally Sustainable 


Honorable mention in AIGA’s Locally Sourced 03 Publication
Current Mussels is rooted in the quiet sophistication of everyday luxury, a celebration of one of the world’s most sustainable sources of protein. Reimagined through an artisanal lens, the identity honors the simplicity and richness of mussels as both nourishment and ritual.

With a focus on low-impact production and high-integrity sourcing, every element reflects a balance between refinement and responsibility. From restrained typography to material-forward packaging, the visual system elevates the mussel from humble shellfish to cultural object. The result is a brand experience that feels thoughtful, tactile, and grounded in the future of conscious consumption.


Responsibly Refined
 
Each flavor in the Current Mussels collection tells its own distinctive story, honoring the diverse cultural heritage of mussel preparation around the world. Every variant becomes a passport to somewhere new. The packaging reflects this global narrative through a stamp-inspired design system as thoughtfully curated as the mussels themselves, with each cultural recipe receiving its own distinctive mark.